Pursuing Independence By Working Together
We strive to serve our clients during the financial planning process through deep and meaningful relationships that last for generations.
Our Services: Understanding uncertainty and its meaning helps us build & navigate a course that's unique to you.
Do You Know Your Risk Number? Free Portfolio Risk AnalysisImpact of Taxes and Inflation
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Building Trust. Honesty. Integrity. We believe values matter, and we live by ours every day.
Welcome to the family!
Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.
Your goals are our goals.
Our entire team works together, hand in hand, seeking to act in your best interest, with all your goals and dreams firmly in mind.

LPL Financial, my partner that serves as a broker-dealer/custodian of record, is running a campaign to bring familiarity to their brand and to further support their role as the #1 independent broker/dealer*. You can find more information about their What If You Could brand story and our role partnering with LPL.
*As reported by Financial Planning magazine, 1996-2025, based on total revenue.

2024 Five Star Professional Award
Dena Russell has won the 2024 Five Star Wealth Manager award! By earning this honor, Dena has demonstrated a commitment to clients. Five Star Wealth Managers are named using an in-depth research methodology that includes ten objective criteria.
*Award based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management among other factors. Wealth managers do not pay a fee to be considered or placed on the final list of 2024 Five Star Wealth Managers.